In 1561 the Chemist Domenico di Vincenzo di Domenico Brunetti was the first manager of the “Farmacia SS. Annunziata” about whom we have information. (A.S.F. - Decima Granducale 3784 cc. 110v. - 111r A.S.F. - Arte dei Medici e Speziali, 12, c.123v.) Since that time the Farmacia SS. Annunziata has always mantained, apart from the usual prestige typical of every pharmacy at that age, a special tradition in preparing galenic prescriptions and products for hygiene and the beauty of the skin. We have graduated, from ancient processes completely handmade, with pestle and mortar, to special quality controlled preparations made with modern and safe machinery, giving special attention to high standards and throughly researching our prescriptions which are made both traditional and new raw products. Our ancient tradition has been maintained and the standards of our products have became, if possible, better and safer. Therefore we are able to guarantee: 1. First class quality of the raw materials which we use. 2. Careful preparation with modern machinery. 3. Particular attention to the skin requirements, according to the seasons, the various climates also the psychophysical situation of our customers.